The Worlds Most Ethical Companies Essay Example | Topics and Well Written Essays - 1250 words - 3

The Worlds Most Ethical Companies - Essay Example Colgate-Palmolive is a company which was founded for the purpose of creating the best products in the market for its consumers. It is because of this that it has often worked towards the development of those products which are not only attractive to consumers, but also highly beneficial to their health. Moreover, because of its need to retain the loyalty of its customers, Colgate-Palmolive has more often than not become involved in corporate social responsibility initiatives designed to ensure that the lives of people in those places where it has operations that directly affect them are improved (Ferrell and John 315). Because of such initiatives, as well as the high quality of the products that it manufactures, Colgate-Palmolive has managed to retain the loyalty of its customers throughout the decades of its existence. Furthermore, as a result of its reputation of producing only the best quality products, this company has managed to comfortably settle into new markets within a short time, unlike those companies which have a questionable reputation. In this way, Colgate is one of the most recognisable consumer brands in the world, with many individuals simply buying it products because the name Colgate gives them confidence about their quality. Consumers of Colgate-Palmolive products rarely have a problem with it and this is because of the company’s awareness that the production of inferior products will mean that it will lose out to its competitors, many of which also work hard to outpace its products in the market. Thus, Colgate-Palmolive has retained the confidence of its customers through observing their best interests as a means of making profits in the long term. This company often keeps its lines of communication with its customers open so that whenever there are any complaints about its products and services, they are taken care of swiftly and this has worked towards enhancing customer